Today I came across a website that was in a real messed-up situation, from SEO perspective. The webmaster was constantly falling off in Google rankings. His website's search engine visibility has been going downhill since August 2013. "Even after working on the website for so...
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Digital Marketing
They say – 'A picture is worth a thousand words'. This is true! But is it from a SEO perspective? Not really. While carefully placed images can increase conversion and make the page look better, it doesn't benefit SEO as such. Search Engines cannot easily...
Read MoreWe have already covered how user feedback can help improve ROI of a SEO campaign. If you haven't already read that post, I would recommend that you read it now (read the post here – Using User Feedback To Improve SEO ROI). The idea promoted by...
Read MoreMore than often, we come across webmasters who have been employing wrong SEO techniques…unknowingly. It is also common to find webmasters who are ignoring some important SEO elements for the lack of knowledge. With so much going on in the SEO industry, it is crucial...
Read Moreo there is nothing wrong with your SEO campaign and the traffic you are getting. It is just that your landing page sucks! More than often, I come across landing pages that are not carefully crafted. As such, they cause great loss to their conversion potential....
Read More5S is a Japanese tradition of workplace/household management. It is a list of five Japanese words – seiri, seiton, seiso, seiketsu, and shitsuke. When transliterated in English, they all begin with a 'S' and hence they are termed as 5S. I had always known these...
Read Moreost of the businesses these days are unable to get promised ROI on their search engine optimization campaign. A part of the reason is they are unable to target the right audience effectively. While setting-up a SEO campaign, it is always crucial that we pick out...
Read MoreLike any other marketing campaign, the goal of a SEO campaign is to provide good ROI. While obviously keyword selection and proper implementation of SEO techniques is crucial for SEO success, the ROI depends on how you capitalize the SEO traffic. An important tool for...
Read MoreThe most important SEO factor is a website's capability to deliver relevant results for search queries a user is performing. Google looks at over 200 ranking factors and releases over 500 algorithmic updates every year to ensure that it is providing the most relevant search...
Read MoreWe saw a lot of fluctuations in local rankings in last one and a half month – towards the end of August and the whole of September. Though there was no official confirmation from Google about any updates back then, it is now more understandable...
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