Tag: content marketing

SEO & Blog Outreach: How’ve we been doing it!

Written by munmin on . Posted in Digital Marketing. Leave a Comment

Perhaps the most valuable and cost-efficient method to get good quality backlinks is via blog and content outreach. We have been doing outreach for our clients and have seen good results with it. Outreach is a simple process and there is no much science to it. You get good content, approach an influencer (a blogger with a good following and good website metrics like domain authority, good backlinks, good trust flow, etc.) and offer to publish your content in exchange for a link. It’s that simple… Or is it? If you...

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Why Content Marketing Is Important For Small Business SEO

Written by munmin on . Posted in Digital Marketing. Leave a Comment

Content marketing is one of those things you see big brands doing these days. There are a lot of guides and posts talking about how brands can reach their target audience through right content marketing. That is indeed very true. But they do overlook content marketing for small businesses. Most small business owners focus on local SEO, getting positive reviews in local directories and paid advertising without putting much focus on content marketing. What these small business owners don’t realize is content marketing,...

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Don’t Ignore SEO In Your [Small Business] Digital Marketing Campaign

Written by munmin on . Posted in Digital Marketing. Leave a Comment

Digital marketing is the most effective way to approach your target audience in this day and age. Small business owners have already realized that and more and smaller business owners turn to a digital marketing agency for improving their business’s audience reach. Digital marketing is such a huge term that encompasses a lot of different components – like SEO, PPC, local optimization, social media optimization, and social SEO. As the idea of digital marketing and its components is increasing, the small business owners...

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Does Google Adwords Impact Organic SEO Rankings?

Written by munmin on . Posted in Digital Marketing. Leave a Comment

Most of the offline businesses often wonder whether using Google Adwords affect SEO or not. Since last month, I have had 4 emails asking less or more the same question. Their question was – Does Google Adwords Impact Organic SEO Rankings? To make it easier for me as well as future clients, I have decided I will create this post and share it with all my clients and future clients. Does Google Give Preferential Treatment For Adwords Advertisers? What is your take? Do you think Google is biased and gives preferential...

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Revivify Your SEO Campaign In 7 Easy Steps

Written by munmin on . Posted in Digital Marketing. Leave a Comment

The primary source of traffic for most of the websites in search engines. The Forrester Research report of last year clearly shows that search engines are #1 traffic source for webmasters. SEO is the art of optimizing the website for better search engine rankings. The aim of an SEO campaign is to improve your website’s traffic reach. But yet, blatant SEO (by just building links and pumping out content) is not good. The ultimate goal is to sell your product and services and gain conversions. For doing so, you need...

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5 Attributes Of A Good Meta Title Tag

Written by munmin on . Posted in Digital Marketing. Leave a Comment

Meta title tag is one of the most important element of a webpage and a key location to reflect your target keyword(s). That being said, I see people crafting meta tags that are spammy and are not quite what is required. While you need to reflect the keywords in the Meta title tag, it doesn’t mean you need to stuff it with your keyword(s). Making it unnatural and spammy is the worst thing you can do to a Meta title. This would destroy your rankings in longer run. This would result in lower click-throughs for your...

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