Tag: Google updates

Google Update: Make Your Website Mobile-Friendly before April 21 to Avoid Traffic Loss

Is your website responsive or mobile-friendly? If it isn’t, well, you better get to work. Google, in a post on their Webmaster Central blog, announced that they will be rolling out a major update to search results. From 21 April, websites that are mobile-friendly will start ranking higher than those that are not. Google has been warning website owners to get mobile-friendly for quite some time. Now they have decided to take it to the next level. Google uses more than 200 ranking signals to determine how to rank pages....

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Don’t Ignore SEO In Your [Small Business] Digital Marketing Campaign

Digital marketing is the most effective way to approach your target audience in this day and age. Small business owners have already realized that and more and smaller business owners turn to a digital marketing agency for improving their business’s audience reach. Digital marketing is such a huge term that encompasses a lot of different components – like SEO, PPC, local optimization, social media optimization, and social SEO. As the idea of digital marketing and its components is increasing, the small business owners...

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Does Google Adwords Impact Organic SEO Rankings?

Most of the offline businesses often wonder whether using Google Adwords affect SEO or not. Since last month, I have had 4 emails asking less or more the same question. Their question was – Does Google Adwords Impact Organic SEO Rankings? To make it easier for me as well as future clients, I have decided I will create this post and share it with all my clients and future clients. Does Google Give Preferential Treatment For Adwords Advertisers? What is your take? Do you think Google is biased and gives preferential...

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Revivify Your SEO Campaign In 7 Easy Steps

The primary source of traffic for most of the websites in search engines. The Forrester Research report of last year clearly shows that search engines are #1 traffic source for webmasters. SEO is the art of optimizing the website for better search engine rankings. The aim of an SEO campaign is to improve your website’s traffic reach. But yet, blatant SEO (by just building links and pumping out content) is not good. The ultimate goal is to sell your product and services and gain conversions. For doing so, you need...

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Using Customer Feedback As User-Generated Content In SEO

We have already covered how user feedback can help improve ROI of a SEO campaign. If you haven’t already read that post, I would recommend that you read it now (read the post here – Using User Feedback To Improve SEO ROI). The idea promoted by the post was to collect as much feedback from your visitors as possible. The post also emphasized to provide a fair opportunity for your website visitors to send you a feedback at any stage of their visit. This feedback was then to be used for improving visitors’...

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Common SEO Mistakes – Errors To Avoid

More than often, we come across webmasters who have been employing wrong SEO techniques…unknowingly. It is also common to find webmasters who are ignoring some important SEO elements for the lack of knowledge. With so much going on in the SEO industry, it is crucial that we have a list that can be used as a reference by webmasters. This is an attempt to list some of the most common SEO mistakes people are making. We shall update the post regularly and make sure that we cover all the new SEO mistakes we see are being...

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