Tag: HTML

Still Ignoring Image ALT tags? Use Them Now

Written by munmin on . Posted in Digital Marketing. Leave a Comment

They say – ‘A picture is worth a thousand words’. This is true! But is it from a SEO perspective? Not really. While carefully placed images can increase conversion and make the page look better, it doesn’t benefit SEO as such. Search Engines cannot easily crawl and understand the images. This makes it quite impossible for a search engine to rank a website for relevant keywords if the website only has a few images and not enough text content. This is where Image ALT tags can help. What Are Image...

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Using Customer Feedback As User-Generated Content In SEO

Written by munmin on . Posted in Digital Marketing. Leave a Comment

We have already covered how user feedback can help improve ROI of a SEO campaign. If you haven’t already read that post, I would recommend that you read it now (read the post here – Using User Feedback To Improve SEO ROI). The idea promoted by the post was to collect as much feedback from your visitors as possible. The post also emphasized to provide a fair opportunity for your website visitors to send you a feedback at any stage of their visit. This feedback was then to be used for improving visitors’...

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Common SEO Mistakes – Errors To Avoid

Written by munmin on . Posted in Digital Marketing. Leave a Comment

More than often, we come across webmasters who have been employing wrong SEO techniques…unknowingly. It is also common to find webmasters who are ignoring some important SEO elements for the lack of knowledge. With so much going on in the SEO industry, it is crucial that we have a list that can be used as a reference by webmasters. This is an attempt to list some of the most common SEO mistakes people are making. We shall update the post regularly and make sure that we cover all the new SEO mistakes we see are being...

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Landing Page: 12 Tips To Minimize Errors And Improve Conversion Ratio

Written by munmin on . Posted in Digital Marketing. Leave a Comment

o there is nothing wrong with your SEO campaign and the traffic you are getting. It is just that your landing page sucks! More than often, I come across landing pages that are not carefully crafted. As such, they cause great loss to their conversion potential. I have helped several clients fix their landing page for a better conversion ratio and securing better ROI. In most cases, the mistakes were obvious issues that anyone could easily identify. To make it easier for everyone looking to develop or modify a landing,...

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How Google Hummingbird Affected Our Local Search Results?

Written by munmin on . Posted in Digital Marketing. Leave a Comment

We saw a lot of fluctuations in local rankings in last one and a half month – towards the end of August and the whole of September. Though there was no official confirmation from Google about any updates back then, it is now more understandable why we noticed such changes. The reason – well, it is the new Google search engine algorithm update named Hummingbird. What Bird? Did You Say Hummingbird? What Is That? Yes, you read it right the first time. The new algorithm update is called Hummingbird. Apparently, Google...

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Hit by EMD Update? 6 Things You need to Do Right Away

Written by munmin on . Posted in Digital Marketing. Leave a Comment

There was a minor weather report indicating how Google penalized so-called low-quality EMDs. Matt Cutts indicated this in a tweet that was sent on 28 September 2012.  He said it was a minor update and would affect just about 0.6% of English-US search queries and it was not related to Penguin/Panda in any way. Though the update was supposed to be minor (as suggested by Matt Cutts) but it turned out to be quite a massive update concerning affiliate sites and for most webmasters who relied on their domain power to rank....

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