Tag: marketing

SEO & Blog Outreach: How’ve we been doing it!

Written by munmin on . Posted in Digital Marketing. Leave a Comment

Perhaps the most valuable and cost-efficient method to get good quality backlinks is via blog and content outreach. We have been doing outreach for our clients and have seen good results with it. Outreach is a simple process and there is no much science to it. You get good content, approach an influencer (a blogger with a good following and good website metrics like domain authority, good backlinks, good trust flow, etc.) and offer to publish your content in exchange for a link. It’s that simple… Or is it? If you...

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SEO: Why I Have Moved Beyond Keywords (And You Should Too)

Written by munmin on . Posted in Digital Marketing. Leave a Comment

Keyword, keyword rankings, keyword density. Sounds familiar? If you have to do anything with SEO, and you have not been living under a rock for the last decade, you are sure to know these terms. Now you may ask – ‘Hey Adi? What’s wrong with this? Why did you take the time to write a post against such an established convention?‘. And I will politely say – ‘Well Sir, it is 2016, and I thought I would give you a wake-up call just in case you have been napping still.‘ To understand where I am coming from, you got to...

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Why Content Marketing Is Important For Small Business SEO

Written by munmin on . Posted in Digital Marketing. Leave a Comment

Content marketing is one of those things you see big brands doing these days. There are a lot of guides and posts talking about how brands can reach their target audience through right content marketing. That is indeed very true. But they do overlook content marketing for small businesses. Most small business owners focus on local SEO, getting positive reviews in local directories and paid advertising without putting much focus on content marketing. What these small business owners don’t realize is content marketing,...

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Revivify Your SEO Campaign In 7 Easy Steps

Written by munmin on . Posted in Digital Marketing. Leave a Comment

The primary source of traffic for most of the websites in search engines. The Forrester Research report of last year clearly shows that search engines are #1 traffic source for webmasters. SEO is the art of optimizing the website for better search engine rankings. The aim of an SEO campaign is to improve your website’s traffic reach. But yet, blatant SEO (by just building links and pumping out content) is not good. The ultimate goal is to sell your product and services and gain conversions. For doing so, you need...

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The Best Linkbuilding Tip Ever – “Don’t Build Links, Earn Them!”

Written by munmin on . Posted in Digital Marketing. Leave a Comment

The SEO space is all flooded with news and articles about how linkbuilding is all a thing of the past. Any attempt to manipulate the SERPs, either through buying links or creating spammy links, is going to be flagged sooner or later and your website is going to suffer. In such a space where algorithms keep changing so often, what is the best way to build links? The answer is simple – Don’t build links, earn them! How Do You Earn Links? A simple answer would be – avoid using any link-building tool. Go manual...

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Using Customer Feedback As User-Generated Content In SEO

Written by munmin on . Posted in Digital Marketing. Leave a Comment

We have already covered how user feedback can help improve ROI of a SEO campaign. If you haven’t already read that post, I would recommend that you read it now (read the post here – Using User Feedback To Improve SEO ROI). The idea promoted by the post was to collect as much feedback from your visitors as possible. The post also emphasized to provide a fair opportunity for your website visitors to send you a feedback at any stage of their visit. This feedback was then to be used for improving visitors’...

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