Tag: marketing

Landing Page: 12 Tips To Minimize Errors And Improve Conversion Ratio

o there is nothing wrong with your SEO campaign and the traffic you are getting. It is just that your landing page sucks! More than often, I come across landing pages that are not carefully crafted. As such, they cause great loss to their conversion potential. I have helped several clients fix their landing page for a better conversion ratio and securing better ROI. In most cases, the mistakes were obvious issues that anyone could easily identify. To make it easier for everyone looking to develop or modify a landing,...

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How Google Hummingbird Affected Our Local Search Results?

We saw a lot of fluctuations in local rankings in last one and a half month – towards the end of August and the whole of September. Though there was no official confirmation from Google about any updates back then, it is now more understandable why we noticed such changes. The reason – well, it is the new Google search engine algorithm update named Hummingbird. What Bird? Did You Say Hummingbird? What Is That? Yes, you read it right the first time. The new algorithm update is called Hummingbird. Apparently, Google...

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No More Same Domain Results: Google Improves Search Diversity

After having received loads of criticisms in recent weeks, Google has finally come up with a very serviceable solution. Well, the subject of complain was precisely targeted to the problem highlighted in Google search result pages which revealed multiple results to queries from the very same domain. However Google has bumped into the root of the issue and has set an algorithm update to facilitate the availability of variance in search results. Matt Cutts, the engineer honcho of Google Webspam did not fail to narrate...

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Finding Right SEO Keywords to Skyrocket Your Website Traffic Instantly

I wrote about how to find some good keywords a few days ago. Though the article was pretty good in finding some initial good keywords to get you started with your SEO campaign but it wasn’t quite good enough for advanced SEO campaigns. This post will help you discover GOLD. Focusing only on popular keywords in a niche is not a good idea. This can often lead to heavy SEO campaign involving tons of cash with lesser ROI. Using unique keywords to get better ROI with lesser investment is pure gold. So how exactly do we...

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Choosing SEO Keywords The Right Way: 3 Tips to Get You Started

Most of the clients that request SEO quote from me usually are not sure about the keywords they shall go after. There are also a portion of those who have chosen wrong keywords. Choosing right SEO keywords is the most crucial part of any SEO campaign and you sure do not want to get this bad. So the BIG question is ‘How can I choose the best keyword to promote my business?’ The answer is not simple. Let us go through some of the ways to get some good keyword ideas. Let us consider some of the techniques that can help...

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