Tag: Online marketing

SEO & Blog Outreach: How’ve we been doing it!

Perhaps the most valuable and cost-efficient method to get good quality backlinks is via blog and content outreach. We have been doing outreach for our clients and have seen good results with it. Outreach is a simple process and there is no much science to it. You get good content, approach an influencer (a blogger with a good following and good website metrics like domain authority, good backlinks, good trust flow, etc.) and offer to publish your content in exchange for a link. It’s that simple… Or is it? If you...

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SEO: Why I Have Moved Beyond Keywords (And You Should Too)

Keyword, keyword rankings, keyword density. Sounds familiar? If you have to do anything with SEO, and you have not been living under a rock for the last decade, you are sure to know these terms. Now you may ask – ‘Hey Adi? What’s wrong with this? Why did you take the time to write a post against such an established convention?‘. And I will politely say – ‘Well Sir, it is 2016, and I thought I would give you a wake-up call just in case you have been napping still.‘ To understand where I am coming from, you got to...

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Google Update: Make Your Website Mobile-Friendly before April 21 to Avoid Traffic Loss

Is your website responsive or mobile-friendly? If it isn’t, well, you better get to work. Google, in a post on their Webmaster Central blog, announced that they will be rolling out a major update to search results. From 21 April, websites that are mobile-friendly will start ranking higher than those that are not. Google has been warning website owners to get mobile-friendly for quite some time. Now they have decided to take it to the next level. Google uses more than 200 ranking signals to determine how to rank pages....

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Why Content Marketing Is Important For Small Business SEO

Content marketing is one of those things you see big brands doing these days. There are a lot of guides and posts talking about how brands can reach their target audience through right content marketing. That is indeed very true. But they do overlook content marketing for small businesses. Most small business owners focus on local SEO, getting positive reviews in local directories and paid advertising without putting much focus on content marketing. What these small business owners don’t realize is content marketing,...

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Don’t Ignore SEO In Your [Small Business] Digital Marketing Campaign

Digital marketing is the most effective way to approach your target audience in this day and age. Small business owners have already realized that and more and smaller business owners turn to a digital marketing agency for improving their business’s audience reach. Digital marketing is such a huge term that encompasses a lot of different components – like SEO, PPC, local optimization, social media optimization, and social SEO. As the idea of digital marketing and its components is increasing, the small business owners...

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Does Google Adwords Impact Organic SEO Rankings?

Most of the offline businesses often wonder whether using Google Adwords affect SEO or not. Since last month, I have had 4 emails asking less or more the same question. Their question was – Does Google Adwords Impact Organic SEO Rankings? To make it easier for me as well as future clients, I have decided I will create this post and share it with all my clients and future clients. Does Google Give Preferential Treatment For Adwords Advertisers? What is your take? Do you think Google is biased and gives preferential...

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