Tag: Online marketing

Landing Page: 12 Tips To Minimize Errors And Improve Conversion Ratio

Written by munmin on . Posted in Digital Marketing. Leave a Comment

o there is nothing wrong with your SEO campaign and the traffic you are getting. It is just that your landing page sucks! More than often, I come across landing pages that are not carefully crafted. As such, they cause great loss to their conversion potential. I have helped several clients fix their landing page for a better conversion ratio and securing better ROI. In most cases, the mistakes were obvious issues that anyone could easily identify. To make it easier for everyone looking to develop or modify a landing,...

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SEO 5S: Japanese Management Principles For Effective SEO

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5S is a Japanese tradition of workplace/household management. It is a list of five Japanese words – seiri, seiton, seiso, seiketsu, and shitsuke. When transliterated in English, they all begin with a ‘S’ and hence they are termed as 5S. I had always known these principles but I never paid much attention to it until a few days ago. While I was at a local store, I saw a poster highlighting the 5S principle of management and I found that the principles hold true even in our search engine optimizaton projects....

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Local Business SEO: Target Right Audience For A Better ROI

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ost of the businesses these days are unable to get promised ROI on their search engine optimization campaign. A part of the reason is they are unable to target the right audience effectively. While setting-up a SEO campaign, it is always crucial that we pick out the keyword phrases that can bring in the most targeted and relevant traffic which would convert and provide ROI. In order to secure relevant traffic that would be interested in your product or services, here are few simple tips and tools you can use. Optimize...

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Using ‘User Feedback’ To Improve Your SEO Campaign’s ROI

Written by munmin on . Posted in Digital Marketing. Leave a Comment

Like any other marketing campaign, the goal of a SEO campaign is to provide good ROI. While obviously keyword selection and proper implementation of SEO techniques is crucial for SEO success, the ROI depends on how you capitalize the SEO traffic. An important tool for improving your ROI is ‘user feedback’. What Is ‘User Feedback’? KindOfDigital.com has the most appropriate and educating definition where it mentions that a ‘user feedback’ is – A specific type of user-generated content: that created as a response to...

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User Behavior: How It Affects Your SEO Rankings

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The most important SEO factor is a website’s capability to deliver relevant results for search queries a user is performing. Google looks at over 200 ranking factors and releases over 500 algorithmic updates every year to ensure that it is providing the most relevant search results for its users (at least thats what we are led to believe – read about shady affects of Google Hummingbird update on Local SEO). But how do we ensure that the searchers are provided with a page that delivers ‘user satsifaction’?...

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8 Tips To Make Your Blog Popular And Loved By Google

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To taste blogging success right from the very beginning, make sure your blogs are fabricated in a perfect Google-friendly style. Obviously, you need to prepare for strong ground-work solely in tune with the set criteria of Google. You definitely want all your efforts in the form of blog to be loved by Google and you can easily do that by being versed about website behavior. Now, you might be curious to understand what is really meant by the concept of website behavior. Well, to put it in real simple words, it is...

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