Tag: Outreach

5 Attributes Of A Good Meta Title Tag

Meta title tag is one of the most important element of a webpage and a key location to reflect your target keyword(s). That being said, I see people crafting meta tags that are spammy and are not quite what is required. While you need to reflect the keywords in the Meta title tag, it doesn’t mean you need to stuff it with your keyword(s). Making it unnatural and spammy is the worst thing you can do to a Meta title. This would destroy your rankings in longer run. This would result in lower click-throughs for your...

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Still Ignoring Image ALT tags? Use Them Now

They say – ‘A picture is worth a thousand words’. This is true! But is it from a SEO perspective? Not really. While carefully placed images can increase conversion and make the page look better, it doesn’t benefit SEO as such. Search Engines cannot easily crawl and understand the images. This makes it quite impossible for a search engine to rank a website for relevant keywords if the website only has a few images and not enough text content. This is where Image ALT tags can help. What Are Image...

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Using Customer Feedback As User-Generated Content In SEO

We have already covered how user feedback can help improve ROI of a SEO campaign. If you haven’t already read that post, I would recommend that you read it now (read the post here – Using User Feedback To Improve SEO ROI). The idea promoted by the post was to collect as much feedback from your visitors as possible. The post also emphasized to provide a fair opportunity for your website visitors to send you a feedback at any stage of their visit. This feedback was then to be used for improving visitors’...

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Landing Page: 12 Tips To Minimize Errors And Improve Conversion Ratio

o there is nothing wrong with your SEO campaign and the traffic you are getting. It is just that your landing page sucks! More than often, I come across landing pages that are not carefully crafted. As such, they cause great loss to their conversion potential. I have helped several clients fix their landing page for a better conversion ratio and securing better ROI. In most cases, the mistakes were obvious issues that anyone could easily identify. To make it easier for everyone looking to develop or modify a landing,...

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SEO 5S: Japanese Management Principles For Effective SEO

5S is a Japanese tradition of workplace/household management. It is a list of five Japanese words – seiri, seiton, seiso, seiketsu, and shitsuke. When transliterated in English, they all begin with a ‘S’ and hence they are termed as 5S. I had always known these principles but I never paid much attention to it until a few days ago. While I was at a local store, I saw a poster highlighting the 5S principle of management and I found that the principles hold true even in our search engine optimizaton projects....

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User Behavior: How It Affects Your SEO Rankings

The most important SEO factor is a website’s capability to deliver relevant results for search queries a user is performing. Google looks at over 200 ranking factors and releases over 500 algorithmic updates every year to ensure that it is providing the most relevant search results for its users (at least thats what we are led to believe – read about shady affects of Google Hummingbird update on Local SEO). But how do we ensure that the searchers are provided with a page that delivers ‘user satsifaction’?...

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